Named “Philippines’ Leading Hotel Group” in the UK-based World Travel Awards 2014-2017 and Luxury Hotel Awards 2015-2017, Seda Hotels is wholly-owned and operated by Ayala Land Hotels and Resorts, a division of the prestigious conglomerate Ayala Corporation. Seda hotels are located in the most dynamic destinations in the Philippines: BGC, Taguig; Vertis North, Quezon City; Nuvali, Laguna; Atria, Iloilo; Capitol Central, Bacolod; Centrio, Cagayan de Oro; and Abreeza, Davao. Its success since it introduced its first hotel in BGC in late-2012, has ensured continuous growth and expansion in the Philippines, with properties under development in the Bay Area, Makati, Cebu, Palawan, Paranaque, and Taguig. Seda is the Filipino word for silk, representing a seamless hospitality experience for its guests everywhere in the Philippines.


To be the leading hotel brand synonymous with Filipino hospitality and memorable experiences.


Weaving Filipino hospitality and service excellence to create meaningful memories.


In our employee satisfaction survey in 2017, Seda scored an outstanding 95% -- one of the highest in the hotel industry. Here’s what some of our employees are saying about their experience in the company.

Maricar de Ocampo - Front Office Manager of Seda Vertis North (formerly Front Office Manager of Seda BGC)
"I am grateful for everything that I learned in Seda. I started out in Seda BGC and when the opportunity arose, I was transferred to Seda Vertis North, the chain’s biggest hotel. Working with my new team is an exciting challenge because it is my turn to pass on the knowledge and mentor our young staff who are beginning their own professional journey.”

Armand Angeles - Hotel Manager of Seda Nuvali                                                                                                                                                                                "In Seda, you are not treated as just an employee, but as a member of a very large family.  The Company has afforded me many opportunities for professional and personal development that have allowed my family and I to live happy and fulfilling lives.  Seda Hotels has proactively invested in my career, allowing me to grow from being a Night Manager to being part of the pre-opening team of five of our hotels.  They have also empowered me to be the youngest Hotel Manager in Company, instilling trust and responsibility to operate and manage three Seda properties: Centrio in Cagayan de Oro, Capitol Central in Bacolod and NUVALI in Sta. Rosa.  Seda Hotels has an abundance of experienced and seasoned leaders from whom you can draw both support and inspiration.  I can honestly say that Seda Hotels is second to none and is the home of many of the industry’s current and future leaders.”

Van Louise C. Batao - F&B Supervisor of Seda Abreeza                                                                                                                                                               

"I started as an intern in Seda Abreeza in August 2013.  In the course of seven years, I have been recognized with two job promotions - first to Senior Service Associate and now, as F&B Supervisor.  My passion for service, the company culture and the support of the people around me are the reasons why I enjoy working here.  It is an honor to be part of this team.  I am continuously growing as a professional and my commitment to the company is as firm as ever.”

Kimberly F. Amomas - Income Auditor of Seda Abreeza                                                                                                                                                                  "Seda Abreeza has given me the opportunity to develop professionally by giving me a role in the organization that suits my interests and abilities.  Over the years, my skills have been continuously enhanced.  Then the cross-functional trainings have enabled me to be flexible and perform multiple functions which have helped me become a better professional.  Seda Abreeza offers such an amazing work environment that I consider my team my extended family whom I am always excited to see.  I can't stress enough about our culture.  We love to try new things, and not be afraid of failure.  I'm grateful to the great leaders we have who inspire me every day to be passionate and to love my job every single day.  I will treasure all the experiences and the relationship with the Seda Abreeza family. I wish for its continued growth and success in years to come..”


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