Named “Philippines’ Leading Hotel Group” in the UK-based World Travel Awards 2014-2017 and Luxury Hotel Awards 2015-2017, Seda Hotels is wholly-owned and operated by Ayala Land Hotels and Resorts, a division of the prestigious conglomerate Ayala Corporation. Seda hotels are located in the most dynamic destinations in the Philippines: BGC, Taguig; Vertis North, Quezon City; Nuvali, Laguna; Atria, Iloilo; Capitol Central, Bacolod; Centrio, Cagayan de Oro; and Abreeza, Davao. Its success since it introduced its first hotel in BGC in late-2012, has ensured continuous growth and expansion in the Philippines, with properties under development in the Bay Area, Makati, Cebu, Palawan, Paranaque, and Taguig. Seda is the Filipino word for silk, representing a seamless hospitality experience for its guests everywhere in the Philippines.


To be the leading hotel brand synonymous with Filipino hospitality and memorable experiences.


Weaving Filipino hospitality and service excellence to create meaningful memories.


In our employee satisfaction survey in 2017, Seda scored an outstanding 95% -- one of the highest in the hotel industry. Here’s what some of our employees are saying about their experience in the company.

Mariz Damagan – Asst. Front Office Manager of Seda BGC (formerly Front Desk Officer)
Seda has been instrumental in molding me into the person I am. At a young age, I have a stable job that helps me and my family to live a comfortable life. At the same time, it helps me to develop my personality. The most challenging part of my job is handling guest complaints but being able to address these cases enhances my skills in Customer Service. Aside from my fulfilling job, the greatest factor that makes me loyal to the company is the support of Seda family. They help me learn with every challenge and their never-ending support and guidance strengthens me in any situation.

Maricar de Ocampo - Front Office Manager of Seda Vertis North (formerly Front Office Manager of Seda BGC)
I am grateful for everything that I learned in Seda. I started out in Seda BGC and when the opportunity arose, I was transferred to Seda Vertis North, the chain’s biggest hotel. Working with my new team is an exciting challenge because it is my turn to pass on the knowledge and mentor our young staff who are beginning their own professional journey.”



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