The Seda group of hotels is operated by AyalaLand Hotels and Resorts Corporation. Seda vigorously pursues Ayala Land's best-in-class product and service standards with a new hospitality concept - the urban lifestyle hotel. The best qualities of chain, boutique, and business hotels are united to offer savvy travelers the essence of destination, comfort, and value with refreshing simplicity.


Our name is FIlipino for silk, which creates a strong sense of place and represents a well-crafted hospitality experience deeply connected to our surroundings.